Tripling qualified pipeline for a B2B SaaS
A full-funnel rebuild that connected SEO, paid search, and lead generation into one accountable engine.
Snapshot
Northwind SaaS
SEO · PPC · Lead Gen
Qualified pipeline
3.1x
Cost per lead
-41%
To payback
6 mo
Services delivered
What changed
We rebuilt the entire acquisition stack from the ground up. SEO content was restructured around buyer-intent clusters, Google Ads shifted from broad match to tightly themed ad groups, and lead scoring was wired into the CRM so sales only saw SQLs.
Why it mattered
Northwind went from guessing which channels drove pipeline to having clear attribution across every touchpoint. The board could finally see ROI per channel, and the team stopped wasting budget on vanity metrics.
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